Behind the structure,
there is a story.
FORGET did not start as a business idea. It started from a friendship, from years inside the digital market, and from one thing neither of us could accept: the market promised a lot, delivered little, and almost never delivered structure.
Sarah and Mateus have known each other for more than 10 years. Product launches, evergreen funnels, service selling, local business. Enough models to know where each one breaks and what actually makes each one scale.
FORGET is the answer to that. The team is distributed, based in Brazil (UTC-3), and works in English and Portuguese.
Sarah Justus
Co-founder & Strategist
Years inside the digital market. Specialist in communication, positioning and business growth. She brought the ecosystem view that defines FORGET.
It was Sarah who brought Mateus into paid media, and it was in that partnership that the problem neither of them could ignore became obvious: the market promised a lot, delivered little, and almost never delivered structure.
Mateus Abreu
Co-founder & Head of Paid Media
Specialist in paid media, performance and acquisition process design. He built the data engineering that holds every operation up.
Responsible for the technical infrastructure, from the pixel to the CRM, from tracking to revenue attribution. Every operational decision goes through data, not through opinion.
O que você contrata não é a presença de duas pessoas.
É a cultura que elas construíram.
From friendship to ecosystem.
Sarah and Mateus meet. Before any result, before any campaign, friends.
Years running launches, evergreen funnels and local businesses. Every model taught the same lesson: where most operations break.
FORGET Co. is founded, the answer to a market that promised too much and delivered too little.
First client cases with ROAS above 24x, profit +336% in our own operation, and structure built from the click to the sale.
Principles, not slogans.
Structure > Improvisation
Every process is designed before it is executed. Nothing runs on manual.
Data > Opinion
Decisions backed by business metrics, not by vanity reports.
Integration > Loose Tools
Marketing, sales and technology run as a single engine.
Result > Delivery
The metric that counts is attributed revenue, not clicks or impressions.
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